RILA GLOBAL CONSULTING
helps
brands
turn
data
into
decisions
We combine market research, social listening, and advanced AI workflows to decode consumer behavior and power smarter decisions.
RILA brought strategic clarity to our analytics.
Helped us navigate complex markets with actionable insights.
RILA uncovered niche audiences resulting in 2x revenue growth.
A brilliant partner for consumer intelligence.
Helped drive smarter connections with customers.
Helped us unlock deeper engagement with patient communities.
Our Services
Our Two Core Services Deliver Deep Insight & Strategic Impact
Social Listening
We monitor online conversations to understand customer sentiment, track brand mentions, and identify emerging trends in real-time.
Audience Segmentation & Trend Analysis
Segment your audience by demographics, behavior, or preferences and uncover trends to craft data-driven, targeted marketing strategies.
Market Performance Analytics & Competitive Benchmarking
Measure your brand's performance against competitors using key metrics, identifying strengths, weaknesses, and areas for improvement.
Consumer Demand & Trend Forecasting
Predict future market trends and consumer demands using data insights to stay ahead of industry shifts and align product offerings.
Market Entry & Expansion Strategy
Develop data-driven strategies for entering new markets or expanding existing ones, assessing risks, competition, and localization needs.
Competitor & Industry Benchmarking
Compare your business performance against industry standards and competitors to uncover gaps and opportunities for optimization.
Market Research
We gather insights and help understand market conditions, consumer preferences, and industry trends to make informed business decisions.
Market Disruptions & Emerging Opportunities
Identify and adapt to industry shifts, technological advancements, or new consumer behaviors to capitalize on untapped markets and stay ahead of competitors.
Consumer & Category-Level Insights
Analyze purchasing behavior, preferences, and trends within specific product categories to uncover actionable insights for targeted marketing and innovation.
Product & Service Analysis
Evaluate customer opinions and emotions toward your new and existing products or services using creative qualitative and quantitative methodologies to aid product/concept launches, improve satisfaction and reduce churn.
Category & Competitive Benchmarking
Analyze your position within a specific market category relative to competitors, identifying best practices and differentiation opportunities using traditional market research methodology.
Post-Launch Performance & Consumer Adoption
Track the success of new products or campaigns post-launch, measuring adoption rates, customer feedback, and ROI to refine future initiatives.
What We Deliver
Real-World Applications of Our Expertise
Auto
Campaign ROI & Performance Analysis
Connect campaign timing with dealership visits, lead conversions, and buyer sentiment to pinpoint the marketing tactics that sell more vehicles and strengthen brand loyalty.
Proven Work:
Measured ROI of a multi-channel automotive campaign, linking media spend to dealership visits, lead conversions, and vehicle sales.
CPG
Emerging Trend & Opportunity Identification
Spot early shifts in consumer behavior, product demand, and category interest using social and search data—so you can launch products ahead of competitors.
Proven Work:
Detected early consumer demand for a new snack format 12 months before competitor launch, guiding first-to-market strategy in the category.
CPG
Competitive Benchmarking
Compare brand performance across share of voice, positioning, and messaging to uncover competitive gaps and identify clear growth opportunities.
Proven Work:
Benchmarked competing feminine care brands’ positioning, pricing, and messaging across regions to identify gaps and drive share gains.
Pharmaceutical
Patient Journey & Unmet Needs Analysis
Map patient experiences from diagnosis through treatment to reveal pain points, unmet needs, and opportunities for product or service improvements.
Proven Work:
Analyzed patient forum and social data to identify treatment drop-off points in eczema care, informing support program development.
Pharmaceutical
Medical Affairs & Strategy Support
Transform KOL insights, clinical data trends, and competitor intelligence into recommendations that sharpen scientific positioning and drive medical affairs objectives.
Proven Work:
Delivered competitive and KOL insight reports that informed evidence generation plans and strengthened field medical engagement.
Pharmaceutical
Medical Congress Abstracts & Manuscripts
Turn whitespace analysis of social, clinical, and market data into compelling medical congress abstracts and peer-reviewed manuscripts that elevate scientific presence and influence.
Proven Work:
Transformed whitespace analysis into a congress abstract accepted by a leading medical conference, later published in a peer-reviewed medical journal.
Retail
E-Commerce & Customer Journey Optimization
Blend in-store and online shopping behavior with market research and social listening to deliver customer journey insights that boost conversions, loyalty, and repeat purchases—while reducing sales friction.
Proven Work:
Mapped omnichannel shopping behavior for a major retailer, revealing friction points that, once addressed, boosted online conversions by 15%.
Travel
Advocacy & Influencer Impact Tracking
Analyze the reach, engagement, and credibility of travel influencers, tourism boards, and hospitality advocates to guide partnerships, enhance guest loyalty, and attract new visitors.
Proven Work:
Evaluated influencer and tourism board partnerships to optimize reach and engagement, increasing destination inquiries by 22%.
Food & Beverage
Precision Market & Category Intelligence
Deploy social media listening and AI-driven workflows with market data to uncover flavor trends, shifting consumer tastes, and innovation gaps—guiding successful product launches and promotional campaigns.
Proven Work:
Used social media listening and AI analysis to identify emerging flavor trends for a beverage brand, informing the launch of a seasonal product line that boosted sales by 11%.
What Our Clients Say About Us
Fortune 500 Clients Choose RILA GLOBAL CONSULTING
At GVTC, we take a strategic approach of surrounding ourselves with talented and brilliant partners and then letting them do their thing. RILA GLOBAL is at the very top of the list when it comes to social media analytics and we are so very pleased to have them as a partner.
I've received excellent research services from RILA GLOBAL over the past 3 years during my time at Toyota Motor North America. Their professionalism and industry knowledge helped us re-imagine how we use social listening to drive better customer engagement and brand insights. They are an asset to us and will continue to be to other global social media leaders and partners.
RILA GLOBAL CONSULTING is by far the most trusted and professional partner I've worked with. The team's knowledge of global emerging technologies is unprecedented — they've helped us navigate complex markets and turn insights into real business impact.
I can't speak highly enough of RILA. Their expertise in consumer research has been invaluable to our company. They provided us with unique insights on new, niche audiences that Eve Lom should pursue, and the results were remarkable — delivering 2x revenue growth within the first year of implementing our new strategy. Working with RILA has been a turning point for us, and we confidently recommend them to any brand ready to grow.
Davy Capital Markets worked with RILA GLOBAL in the first half of 2023. We knew social listening well and recognized the inherent limitations of the major platforms. That's where RILA GLOBAL came in, and they didn't disappoint, delivering value-added analytical expertise that really elevated the project deliverables. Awesome!
Let's Talk Insights!
Reach out below or schedule a call to discuss your research needs.