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Who We Are

At RILA, we harness advanced analytics and digital research to transform unstructured digital data into clear, strategic insights — empowering brands to decode consumer behavior, anticipate market shifts, and stay ahead of demand in a data-driven world.

Meet Our Team

Our diverse team of experts brings together decades of experience in research, strategy, and innovation.

Tsvetta Kaleynska

Tsvetta Kaleynska

Senior executive and globally recognized expert in AI-powered consumer insights, market intelligence, and digital strategy. Leads international research initiatives across industries—while navigating life with toddlers.

Steve Becker

Steve Becker

A senior market research leader with 25+ years of experience in consumer insights and strategy. Passionate about data, branding—and his dog.

Liam Daley

Liam Daley

Global researcher who has made films for Bill Gates, had White House Chiefs of Staff at his debriefs and was quoted in WSJ. Helps brands use research and strategy to make stuff cool.

Beth Wilson

Beth Wilson

Our product innovator and strategist, helping clients turn their boldest digital product dreams into reality. As Chief Product Officer, she transforms ideas into market-ready success stories.

Matt Murphy

Matt Murphy

Builder of systems, teams, businesses—and results. He pioneers Results-as-a-Service (RaaS), deploying autonomous AI agents for RILA’s clients that deliver real business outcomes across industries.

Jessica Thomas

Jessica Thomas

Brand strategist and digital nomad helping our global clients turn data into bold brand moves. Passionate about ocean conservation, smart strategy—and life on the move.

Hamish Allen

Hamish Allen

Research analyst with a knack for deep media analytics—turning complex data into clear, actionable insights that drive smarter strategies for global brands.

Agata Dec

Agata Dec

Senior executive in Global Professional and Research Services, known for her unparalleled passion for data and delivering insights that drive impactful decisions.

Tsvetina Stoycheva

Tsvetina Stoycheva

Keeps RILA's European operations running seamlessly, managing projects and providing executive support that ensures deadlines are met and goals are exceeded.

Duyen Le

Duyen Le

AI developer, specializing in full-stack, data engineering, and AI-powered solutions. Passionate about coding, problem-solving—and turning complex ideas into seamless experiences.

Lin Chen

Lin Chen

NYC-based and data-driven, Lin leads RILA’s Cantonese & Mandarin insights—fueled by purpose and a passion for empowering Asian women.

Ivanna Ivanova

Ivanna Ivanova

Operations lead bridging insight and execution—keeping projects (and analysts) on track. Loves spreadsheets, smooth workflows and planning her next trip.

Ries Supomo

Ries Supomo

Talented graphic designer, creating visuals that turn complex data into compelling stories. Passionate about design, brand consistency—and making insights unforgettable.

Mahetap Khalifa

Mahetap Khalifa

Arabic-language analyst uncovering insights across MENA—helping brands grow with curiosity, culture, and a personal touch.

Ngan Nguyen

Ngan Nguyen

Social media marketing and content strategist with creativity, market insight, and a deep passion for connecting our brand with its audience.

Thasya Putri

Thasya Putri

The OG of OGs—Thasya has powered RILA’s growth since day one and leads our Malay & Indonesian insights, driving market success for global clients in the Singapore region.

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How We Work

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Our Story

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RILA was founded to bring clarity to digital chaos and elevate how brands understand real-world conversations. From a single vision to a global agency, our story is one of innovation, impact, and staying true to data-backed consulting.
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Our Team

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We are a diverse, multilingual team of researchers, analysts, and strategists working across the globe. Trusted by Fortune 500s and industry-recognized for our expertise, we deliver intelligence rooted in precision, clarity, and strategic impact.
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Our Culture

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At RILA, we believe in working smart, living fully, and building with joy. Our culture thrives on trust, curiosity, and the freedom to innovate without borders.
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Giving Back

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We provide pro bono research and strategic support to nonprofits and mission-driven organizations making a real-world impact. Giving back isn't an initiative — it's part of how we operate.

Where We Are

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