Case Study | RILA GLOBAL CONSULTING

Unlocking KOL & DOL Insights at a Premier Oncology Congress

RILA Global Consulting partnered with a leading global biopharmaceutical company to deliver real-time digital opinion leader (DOL) and key opinion leader (KOL) insights during a major U.S. lung cancer congress. Using social listening across platforms like X (Twitter), LinkedIn, Facebook, and Instagram, RILA monitored over 100 healthcare professionals and stakeholders to analyze perceptions around therapies, unmet needs, and clinical innovations in areas like small cell lung cancer and immunotherapy. Their strategy involved live monitoring, sentiment analysis, influencer profiling, and competitive benchmarking to identify top oncology voices and inform both local and global strategies. The results provided actionable intelligence for medical affairs and commercial teams, helping refine future engagement plans and optimize field activities. RILA, a leader in pharma-focused digital analytics, emphasized secure, ethical data practices and high-impact insights across the product lifecycle.

Understand Public Sentiment Around Pediatric Vaccination

The study found that concerns about safety, ingredients, and long-term side effects are prevalent while routine vaccines are generally perceived as essential and effective. Personal experiences strongly influenced public opinion, and the flu, MMR, and polio vaccines were often compared to the COVID-19 vaccine. Attitudinal barriers—such as mistrust in healthcare providers and a belief that COVID-19 poses minimal risk to children—were more common than structural barriers like access. The findings provide actionable insights to help government agencies refine public health messaging and better address vaccine hesitancy.

Air Compressor Social Listening Analysis - Insights that Power Innovation

A leading air compressor manufacturer used social listening to analyze consumer trends, revealing a strong interest in sustainability, portable designs, and industrial applications. Ingersoll-Rand led brand conversations, while concerns about noise and durability were noted. Insights led to product innovations and targeted marketing strategies.

Fashion E-Commerce Industry Outlook Post the Coronavirus Pandemic

Post-pandemic, the fashion e-commerce industry sees a rise in sustainability concerns, with fast fashion still popular. Key insights include the dominance of Tumblr for discussions, the importance of shipping speed, and the impact of influencers on consumer choices. Brands should focus on localized campaigns and sustainability messaging to engage effectively.

Modernize Hershey's Talent Recruitment Through Social Listening

Hershey's faced challenges in recruiting and retaining the right talent, leading to high employee turnover that impacted factory output. RILA’s team conducted a comprehensive analysis to understand the reasons behind turnover.

Analyzing Antimicrobial Resistance Discussions in North Africa: A Social Listening Case Study

A social analytics study in North Africa revealed significant public misconceptions about antimicrobial resistance, highlighted the impact of educational campaigns, and identified counterfeit drugs as a major concern. Recommendations include localized messaging, influencer collaboration, and optimized use of social platforms for awareness initiatives.

Identifying Influencers for Capsule, a Modern Pharmacy Startup

Capsule faced the challenge of identifying influencers in three new markets they were aiming to penetrate. Leveraging sophisticated algorithms and social listening analytics, we developed a tailored approach to identify relevant influencers on Twitter to address Capsule's challenge.

Leveraging Artificial Intelligence to Understand the Impact of Alopecia Areata in the Gulf

Alopecia Areata is a complex condition that affects individuals of all ages, genders, and ethnicities. Leveraging Artificial Intelligence (AI) technologies, RILA’s team analyzed an extensive dataset focusing on conversations that originated from the United Arab Emirates (UAE), Kuwait, Bahrain, Oman, and Qatar.

Leveraging Social Listening for Membership Growth: A Non-Profit Case Study

A Non-Profit we partnered with was facing the challenge of growing its membership and establishing itself as the trusted voice within the industry. To achieve this, they need a comprehensive understanding of their target market and its key audiences.

Case Studies

Unveiling Success: The EVE LOM & RILA Social Listening Journey.