RILA GLOBAL CONSULTING partnered with a leading pharmaceutical company to monitor KOL insights at a major oncology congress, analyzing over 100 healthcare professionals' conversations to identify influential voices, assess narrative impacts, and deliver actionable intelligence for Medical Affairs and Commercial Teams.
Donald Trump's proposed 100% tariff on non-U.S. films has ignited a firestorm of global debate, sparking over 600,000 online posts within 24 hours and reaching an estimated 2.3 million people. While some supporters see the move as a bold attempt to protect the struggling American film industry, the dominant response—especially among younger, globally-minded audiences—is one of fear and frustration over cultural isolationism, potential retaliation, and damage to international collaboration. Countries like the UK and India have voiced particular concern, with fears of lost revenue, fewer co-productions, and limited access to diverse cinema. Industry professionals warn the policy could disrupt VFX jobs, inflate prices, and hurt U.S. soft power abroad. As speculation grows that video games might be next, critics and supporters alike frame the debate as a clash between cultural protectionism and global creative exchange—a potential “Cinematic Cold War” that raises urgent questions about America's role in the world's cultural future.
In the past week, over 226,000 social media posts have erupted in response to aggressive student loan debt collection policies, particularly new wage garnishment measures that have sparked widespread fear and outrage. A dominant 56.8% of online sentiment reflects anger, fear, or frustration, primarily among young adults aged 18–34, who cite stagnant wages and rising living costs as major obstacles. Men are contributing more to the conversation than women, and states like Texas, California, and Florida are most active. The issue has become deeply politicized, with viral content fueling anxiety and political figures like Elizabeth Warren and Donald Trump being frequently mentioned. A majority of discussions center on the personal and economic toll of student debt, while a growing number scrutinize Republican-led legislative efforts and propose radical reform ideas.
RILA ensures end-to-end pharmacovigilance compliance through a robust, SOP-driven process that leverages AI for signal detection, multilingual digital monitoring, timely reporting, and strict adherence to data privacy laws like HIPAA and GDPR. Our services offer life science companies a reliable, scalable solution for maintaining regulatory compliance and safeguarding patient safety in the digital age.
A proposed U.S. ban on petroleum-based synthetic food dyes created over 159,000 mentions and 1.6 million engagements by consumers, particularly among young parents. Despite political framing from figures like Trump and RFK Jr., the conversation revealed bipartisan consensus centered on health and consumer safety, with artificial dyes such as Red No. 40 and Yellow No. 5 at the forefront. Concerns focused on links to health issues like ADHD, cancer, and obesity, often citing a Lancet study. The MAHA (Make America Healthy Again) movement emerged as a key driver of this discourse, uniting both Democrats and Republicans in a push for cleaner food policies. The FDA and other government-affiliated sources remained trusted despite broader political discontent, and the dominant themes reflected parenting, family health, and public advocacy for safer consumer products.
Social listening reveals critical insights from major medical conferences, highlighting patient engagement, access disparities, and emerging treatment trends, which are essential for shaping patient-centric healthcare strategies. RILA GLOBAL CONSULTING leverages this data to enhance pharmaceutical communication and address patient concerns effectively.
Social listening reveals critical insights from major medical conferences, highlighting patient engagement, access disparities, and emerging treatment trends, which are essential for shaping patient-centric healthcare strategies. RILA GLOBAL CONSULTING leverages this data to enhance pharmaceutical communication and address patient concerns effectively.
Consumer discussions about tariffs in the U.S. have dropped to 600K mentions, with 41% expressing negative sentiment. Key concerns include rising prices, limited product options, and a shift towards supporting U.S.-made products. Emotional responses include sadness, fear, and anger, reflecting a cautious consumer base focused on saving amid economic uncertainty.
RILA GLOBAL CONSULTING ensures data security and compliance with SOC 2, ISO 27001, HIPAA, and GDPR standards, providing secure data research for Fortune 500 companies while prioritizing ethical practices and client privacy.
Analysis of over 64K mentions reveals key trends in the air compressor market, highlighting a shift towards sustainability, design innovations, and industrial needs. Ingersoll-Rand leads with 74% share of voice, while consumer concerns focus on noise, maintenance, and repair options. Engagement peaks midweek, indicating strong professional interest.
Consumers are increasingly demanding that brands like Nike absorb tariff-related costs instead of passing them on, fueled by a growing awareness of profit margins and a desire for transparency and fairness in pricing practices.
Rising tariffs are causing significant consumer anxiety in the U.S., with a 900% increase in online discussions. Negative sentiments dominate, particularly regarding rising prices of toys and electronics, leading to fears of shortages and price hikes of 40-50%. Small retailers are struggling to compete, while parents rush to buy toys ahead of the holiday season.
Recent research shows a surge in negative sentiment among Americans regarding tariffs, with 45% of online posts expressing fear and anger. Consumers are particularly worried about rising grocery and gas prices, while small businesses anticipate reduced spending and increased costs. Despite frustrations, patriotic sentiments remain, though skepticism towards government messaging persists.
The US Presidential Inauguration saw 52M engagements, peaking at 128K discussions on inauguration day. Negative sentiment prevailed due to criticisms of the event and performances, with hashtags related to Trump and cryptocurrency dominating the conversation, primarily driven by millennial male authors.
A TikTok ban would result in the loss of a key marketing channel for reaching Gen Z and millennials, necessitating a shift to alternative platforms and disruption of influencer campaigns. It would create data blind spots for marketers and social listening companies, forcing reliance on other platforms and increased use of AI for trend forecasting.
As TikTok faces a potential ban in the U.S., users are migrating to RedNote, a Chinese app offering similar features. Marketers must adapt by understanding RedNote's ecosystem, integrating it into social listening tools, and exploring early influencer partnerships while navigating challenges like data gaps and regulatory risks.
Antimicrobial Resistance is a critical issue in North Africa, with social listening revealing public misconceptions about antibiotic use. Key influencers like healthcare professionals and NGOs are vital in combating misinformation, while educational content on social media drives engagement. Counterfeit medications are a significant concern, highlighting the need for better pharmaceutical oversight and collaborative advocacy to enhance awareness and understanding of AMR.
Discussions about Kamala Harris and Donald Trump reached 10.9 million, with negative sentiment prevailing for both candidates. The hashtag #RepublicansForHarris gained traction, indicating former Republican support for Harris, while discussions were predominantly led by young adults in the US and Canada.