Reinventing The Oreo Cookie Leveraging Social Media Analytics

Published on September 5, 2023

Introduction

Oreo is a popular brand of sandwich cookies that consists of two chocolate wafers with a sweet cream filling in the center. Oreo cookies are available in more than 100 countries worldwide.

RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.

Challenge

Oreo recognized the need to reinvent itself and stay ahead of evolving family dynamics and consumer trends. With a digital team that understood the significance of staying competitive in the global market, Oreo aimed to develop effective strategies that would allow them to dominate the cookie industry.

Solution

Leveraging social media analytics, RILA’s team embarked on a comprehensive research initiative to create a strategic forecasting report on the changing dynamics of families in the coming year.

We analyzed vast amounts of data, examining consumer shopping patterns, packaging preferences, attitudes toward cookie purchases, shelving positioning, and the influence of celebrities on consumer decision-making. Through rigorous research and analysis, we uncovered valuable insights that shed light on the evolving landscape of consumer trends impacting Oreo's product.

Outcome

Our research and strategic forecasting report demonstrated the power of business intelligence in uncovering consumer trends and informing brand strategies. The insights gained from our analysis enabled Oreo to better understand their target audience and tailor their marketing efforts accordingly.

By leveraging the findings of our research, Oreo successfully reinvented its brand to align with evolving family dynamics and consumer preferences. They were able to optimize packaging, improve shelving positioning, and strategically collaborate with influential celebrities to enhance consumer engagement and drive purchase decisions. Oreo's ability to stay ahead of emerging consumer trends allowed them to maintain their position as a leading player in the global cookie market.

Interested to find out what social listening can do for your business or organization?

Reach out to RILA today!

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