RILA conducted a social listening study to analyze public sentiment around routine pediatric vaccines and the pediatric COVID-19 vaccine. Using Synthesio, we analyzed over 592,000 online conversations to identify key themes, misinformation, and barriers to vaccination. The study found that concerns about safety, ingredients, and long-term side effects are prevalent while routine vaccines are generally perceived as essential and effective. Personal experiences strongly influenced public opinion, and the flu, MMR, and polio vaccines were often compared to the COVID-19 vaccine. Attitudinal barriers—such as mistrust in healthcare providers and a belief that COVID-19 poses minimal risk to children—were more common than structural barriers like access. The findings provide actionable insights to help government agencies refine public health messaging and better address vaccine hesitancy.
RILA conducted a comprehensive social listening study for our government client to better understand online discussions surrounding routine pediatric vaccines and the pediatric COVID-19 vaccine. The objective was to identify key conversation themes, misinformation patterns, and perceived barriers to vaccination across over 100,000+ social media platforms and websites using Synthesio.
Vaccines analyzed in the study included:
This research uncovered critical nuances in vaccine hesitancy conversations, allowing public health communicators and advocacy groups to refine messaging, target attitudinal barriers, and strategically engage with influential voices.
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