RILA GLOBAL CONSULTING is a next-generation consultancy using social listening to power, grow and educate brands. RILA is recognized by Fortune500 customers, international agencies, and industry experts as the leader in Social Media Research and Business Intelligence.
RILA’s team undertook a case study on Alopecia Areata, a common autoimmune condition that causes hair loss, with the aim of gaining insights into patient experiences, caregiver perspectives, and healthcare professional (HCP) discussions in the Gulf region.
Alopecia Areata is a complex condition that affects individuals of all ages, genders, and ethnicities. Understanding the experiences, concerns, and challenges faced by patients, caregivers, and healthcare professionals is crucial for developing effective treatments, and support systems, and raising awareness. However, gathering comprehensive and diverse insights from such a large and diverse population is a challenging task.
Leveraging Artificial Intelligence (AI) technologies, RILA’s team analyzed an extensive dataset encompassing over 100 million online sources. The study focused on conversations that originated from the United Arab Emirates (UAE), Kuwait, Bahrain, Oman, and Qatar. Both English and Arabic languages were considered to ensure a comprehensive analysis of discussions.
The following steps were undertaken to extract meaningful insights:
The extensive analysis of the collected data led to several noteworthy outcomes:
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